Our Mission:
We inspire people to plant, nurture, and celebrate trees.
Our Vision:
We will lead toward a world where trees are used to solve issues critical to survival by relentlessly delivering value.
Our Objectives:
- Plant 500 million trees, focused in areas of greatest need, by June 30, 2027
- Plant 90% of reforestation trees in forests of greatest needs
- Program activity in 90% of neighborhoods of greatest need
- Achieve world-class Net Promoter Scores of 70 in all areas by June 30, 2024
Our Core Values:
1. 
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We act with integrity, character, and humility in all that we do.
- We have the courage to think on our own.
- We make decisions and take responsibility for them.
- We continually improve ourselves and our contribution to the team.
2. 
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In the meaningful work we do, our messaging and our behavior.
- We maintain a “can-do” attitude.
- We encourage and support each other.
- We have fun at work.
3. 
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In our programs and approach.
- We go BIG… if we do it, it’s something worth doing.
- We strive to positively influence people’s lives and the world.
- We think long-term and find ways to ensure sustainability.
- We know we are at our best when engaging partners.
4. 
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We welcome discussion and debate… in all areas.
- We seek diversity of thought and experience.
- We invite collaboration across teams.
- We are transparent as we work to further our shared mission.
- We reach out to people from all walks of life.
5. 
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We constantly test new ideas… keeping what works and moving past what doesn’t.
- We push ourselves and sometimes make mistakes.
- We celebrate thoughtful failures as well as success.
- We challenge the status quo, recognizing good enough is not good enough.
6. 
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Internally and externally.
- We take a genuine interest in the wellbeing of those we serve.
- We view situations through the lens of our customers.
- We enjoy serving others.
Strategy Cascade:
Our Commitment to DEI:
The Arbor Day Foundation is committed to cultivating diversity within our organization because inclusivity is a core value. Diversity, equity, and inclusion are authentic extensions of who we are. The same innovation and perseverance that makes our tree planting work successful is also what drives our goals for inclusivity. Our DEI work is grounded in welcoming new perspectives, celebrating our differences, and inspiring meaningful outreach in a way that complements our core values. This approach keeps us honest, ensuring we think beyond buzzwords and focus on how this unique team can make an impact.